HoReCa IT Market in Russia — 2025–2026
Market size
Section titled “Market size”Based on TAdviser and industry research:
| Year | Market volume | Growth |
|---|---|---|
| 2024 | ~₽8.1B | +28% |
| 2025 | ~₽9.9B | +22% |
| 2026 (forecast) | ~₽11.5B | +16% |
Mobile HoReCa solutions in 2024: ₽4.6B, projected to reach ~₽6.5B by 2026.
Growth is slowing as the market matures, but remains above the overall IT market average.
Key players by segment
Section titled “Key players by segment”Restaurants (POS systems)
Section titled “Restaurants (POS systems)”- iiko — market leader, ~35–40% share
- r_keeper — second player, ~30%
- Poster — growing cloud segment, especially SMB
- Others: 1C:Restaurant, Tillypad, Microinvest
Hotels (PMS)
Section titled “Hotels (PMS)”- TravelLine + HRS (Libra Hospitality) — ~75% of market revenue combined
- Bnovo — ~₽0.42B revenue (acquired by Smartway in 2024)
- Others: MaxiBooking, Kontur.Hotel, Saby Hotel
Delivery and aggregators
Section titled “Delivery and aggregators”- Yandex Food — leader, 200+ cities
- SberFood (Delivery Club) — second player
- Samokat — fast growth in groceries and ready-made food
Growth drivers
Section titled “Growth drivers”- Labor shortage — automation compensates for staff deficit
- Rising costs — margin pressure forces more precise food cost tracking
- Import substitution — exit of foreign systems (Oracle OPERA, Micros) opened market for Russian players
- Regulatory pressure — online cash registers, alcohol tracking, labeling — automation reduces fine risk
Trends 2025–2026
Section titled “Trends 2025–2026”AI and predictive analytics
Section titled “AI and predictive analytics”- AI menus — order history, allergy, and preference analysis (rolling out in premium chains)
- Predictive purchasing: systems forecast demand and optimize supplier orders
- Per McKinsey: restaurants using data analytics increase repeat orders by 20–25%
Contactless technology
Section titled “Contactless technology”- QR menus became standard — cuts print costs, simplifies updates
- QR payment via SBP (Fast Payment System) — zero commission for merchants
- NFC and biometrics in hotels — face-based check-in without queues
Dark kitchens
Section titled “Dark kitchens”- Growing ghost restaurant segment: delivery-only, no dining room
- Dedicated IT stack: order aggregator + POS + courier optimization
- iiko and r_keeper adapted products for this format
IoT and smart equipment
Section titled “IoT and smart equipment”- Temperature sensors in refrigerators with POS alerts
- Smart coffee machines with consumption tracked in inventory systems
- Predictive maintenance: equipment signals wear before failure
Subscription models
Section titled “Subscription models”- Loyalty services shifting to guest subscriptions (coffee pass, brunch club)
- SaaS POS and PMS displacing perpetual license purchases
Regulatory context
Section titled “Regulatory context”- Product labeling (Honest Mark system) — expanding to dairy, water, beer
- EGAIS — alcohol retail tracking requirements tightening
- Online cash registers — mandatory for all formats
- Police/FMS registration — electronic guest registration becoming standard
Sources
Section titled “Sources”- TAdviser: HoReCa digitalization market review
- Barneo: HoReCa Future Day 2026
- McKinsey: Restaurant analytics impact study