Website & Online Booking
Why direct booking matters
Section titled “Why direct booking matters”OTAs (Ostrovok, Yandex Travel, Booking.com) charge 15–25% commission. Direct booking through your own website: zero commission. A website with a booking module typically pays for itself in 1–3 months.
Website platforms
Section titled “Website platforms”WordPress
Section titled “WordPress”Most flexible option. Full control over design, SEO, and functionality.
Blocksy theme — fast WordPress theme with ready-made starter templates:
Travel Starter Site — ready-made template for hotels, guesthouses, and travel businesses.
| Feature | Details |
|---|---|
| Pages | Home, About, Blog, Contacts |
| Design | Full-screen hero, responsive, edge-to-edge |
| Builder | Gutenberg + Elementor |
| Speed | Optimized out of the box |
Recommended booking plugins:
- MotoPress Hotel Booking — room management, add-ons, galleries, price calculator
- WP Hotel Booking — room reservations with pricing rules
- Appointment Booking (MotoPress) — for hourly bookings (spa, tours)
Setup process:
- Install WordPress + Blocksy theme
- Import Travel starter site (one click)
- Install MotoPress Hotel Booking
- Configure rooms, rates, and availability calendar
- Connect payment gateway
- Integrate with Channel Manager via API
- Fast start, visual editor
- Good for small properties without complex booking needs
- Limited customization
- Booking module via third-party widget (TravelLine, Bnovo)
Booking engine options
Section titled “Booking engine options”| Service | Features |
|---|---|
| TravelLine | Russian market leader, built into TravelLine PMS, full sync |
| Bnovo | Good integration with Bnovo PMS |
| Broniruy.Online | Simple setup, affordable, independent widget |
| Saby Hotel widget | Built into Saby ecosystem, 5-minute setup |
Channel Manager integration
Section titled “Channel Manager integration”The booking module must be connected to a Channel Manager so that room availability updates in real time and overbooking is prevented.
Website (widget) → Channel Manager → PMS → OTAsWhen a direct booking comes through the website — the Channel Manager automatically closes those dates on all OTAs.
What a hotel website must have
Section titled “What a hotel website must have”- Room descriptions and photo galleries
- Live booking widget with current rates
- Services information (restaurant, spa, parking)
- Map with location
- Contact form and phone
- Review widget (TripAdvisor, Yandex Maps)