CRM & Sales Management
Why hotels need a CRM
Section titled “Why hotels need a CRM”- Guest database → personalized offers
- Repeat sales without OTA commission
- Corporate client and contract management
- Sales pipeline for events and conferences
Popular solutions
Section titled “Popular solutions”Bitrix24
Section titled “Bitrix24”Most widely used CRM in Russian hospitality.
- Sales pipelines, tasks, communications
- Integrations with telephony, email, and messaging apps
- Wide partner ecosystem with PMS integrations
AmoCRM
Section titled “AmoCRM”- Simple interface, sales-focused
- Strong mobile app
- Popular in event sales departments
TravelLine CRM
Section titled “TravelLine CRM”- Native integration with TravelLine PMS
- Guest booking history automatically in the contact card
- Built-in loyalty program
Typical automation scenarios
Section titled “Typical automation scenarios”- Guest checks out → automated email with a special offer 30 days later
- Corporate client → dedicated pipeline with contract and room quota management
- Guest birthday → automatic trigger with a discount offer