Restaurant Loyalty Programs
Why restaurants need loyalty programs
Section titled “Why restaurants need loyalty programs”Acquiring a new guest costs 5–7× more than retaining an existing one. A loyalty program:
- Increases visit frequency
- Raises average check
- Provides preference data for personalization
Program types
Section titled “Program types”| Type | How it works | Examples |
|---|---|---|
| Points-based | Points for purchases → discounts | iiko Card, Plazius |
| Cashback | % of amount returned to account | SberSpasibo, Yandex Plus |
| Card-based | Physical or digital card | Branded cards |
| Referral | Bring a friend — earn bonus | App integration |
| Subscription | Fixed fee → perks | Coffee subscription |
Built-in solutions
Section titled “Built-in solutions”iiko Card
Section titled “iiko Card”- Native integration with iiko POS
- Bonus programs, discounts, guest segmentation
- Visit history and preference tracking
- Push notifications
r_keeper Loyalty
Section titled “r_keeper Loyalty”- Built into r_keeper ecosystem
- Flexible mechanics: points, discounts, coupons
- CRM features
Poster (built-in)
Section titled “Poster (built-in)”- CRM and loyalty program included in base plans
- Loyalty cards, bonus points
Built-in solutions pricing
Section titled “Built-in solutions pricing”| System | Pricing |
|---|---|
| iikoCard5 | from ₽1,990/mo (in iiko Classic plan) |
| r_keeper Loyalty | included in r_keeper price |
| Poster | included in all plans |
Third-party platforms
Section titled “Third-party platforms”| Service | Price | Features |
|---|---|---|
| Plazius | ₽2,000–10,000/mo per location | Mobile loyalty, iiko/r_keeper integration, SberFood connection |
| Mindbox | from ₽0.17/user/mo | Enterprise CRM + loyalty for chains, omnichannel communications |
| Passteam | from ₽2,000/mo | Wallet cards (Apple/Google Pay), push without app |
Aggregator integrations
Section titled “Aggregator integrations”- Yandex Plus — points for orders via Yandex Food
- SberSpasibo — cashback via Delivery Club / SberFood
- Own loyalty programs don’t work through aggregators — only through direct channels