Case: Online Payment by Link
Context
Section titled “Context”Collecting prepayments required manual bank transfer instructions, confirmation tracking, and frequent follow-ups. No-show rate on unconfirmed bookings was high.
Objective
Section titled “Objective”Enable guests to pay instantly from any device via a link sent in messenger or email — no bank details, no manual reconciliation.
Results
Section titled “Results”- Prepayment collection time: 3 days → 2 hours
- No-show rate reduced by 40%
- Finance team time on payment reconciliation reduced by 70%
Full case available in Russian — Онлайн-оплата по ссылке