网站与在线预订
为什么直销很重要
Section titled “为什么直销很重要”OTA（携程、美团、飞猪）抽佣15-25%。通过自有渠道直销：零佣金。独立预订渠道通常在1-3个月内收回成本。
中国市场直销渠道
Section titled “中国市场直销渠道”酒店直销首选渠道，覆盖最广。
- 微信预订小程序 — 客房展示、在线预订、微信支付
- 会员中心 — 积分、优惠券、专属价格
- 消息模板 — 预订确认、入住提醒
- 公众号联动 — 内容营销引流至小程序
推荐小程序SaaS平台：
- 直客通 — 酒店直销领域领先，服务高星级酒店
- 盟广信息 — 华住孵化，中小酒店偏好
- 有赞 — 通用电商SaaS，可做酒店预售
抖音生活服务
Section titled “抖音生活服务”抖音已成为酒店预订新渠道。
- 短视频/直播挂载POI页
- 团购预售券
- 日历房预订
- 达人探店推广
官网（PC端）
Section titled “官网（PC端）”高星级酒店和品牌连锁仍需要品牌官网。
- 响应式设计，适配移动端
- 预订引擎嵌入（石基、绿云自带）
- SEO优化 → 百度搜索流量
- 百度小程序同步
俄罗斯市场方案参考：TravelLine Website Builder
Setup process:
- Install WordPress + Blocksy theme
- Import Travel starter site (one click)
- Install MotoPress Hotel Booking
- Configure rooms, rates, and availability calendar
- Connect payment gateway
- Integrate with Channel Manager via API
- Fast start, visual editor
- Good for small properties without complex booking needs
- Limited customization
- Booking module via third-party widget (TravelLine, Bnovo)
Booking engine options
Section titled “Booking engine options”| Service | Features |
|---|---|
| TravelLine | Russian market leader, built into TravelLine PMS, full sync |
| Bnovo | Good integration with Bnovo PMS |
| Broniruy.Online | Simple setup, affordable, independent widget |
| Saby Hotel widget | Built into Saby ecosystem, 5-minute setup |
Channel Manager integration
Section titled “Channel Manager integration”The booking module must be connected to a Channel Manager so that room availability updates in real time and overbooking is prevented.
Website (widget) → Channel Manager → PMS → OTAsWhen a direct booking comes through the website — the Channel Manager automatically closes those dates on all OTAs.
What a hotel website must have
Section titled “What a hotel website must have”- Room descriptions and photo galleries
- Live booking widget with current rates
- Services information (restaurant, spa, parking)
- Map with location
- Contact form and phone
- Review widget (TripAdvisor, Yandex Maps)