TravelLine vs Bnovo — 2026 comparison
Summary
Section titled “Summary”TravelLine is the market leader with a complete tool stack (PMS + Channel Manager + Booking Engine + Reputation + website builder). Best for 3–5★ hotels that need deep integration across all sales channels.
Bnovo is a modern cloud PMS with excellent UX and a built-in channel manager. Best choice for small and mid-size properties: hostels, glamping, aparthotels.
Market position
Section titled “Market position”TravelLine and HRS (ex-Libra) together hold ~75% of HotelTech revenue in Russia. Bnovo is the third major player with ~₽0.42B revenue. In 2024 Bnovo acquired Smartway, which triggered pricing changes.
Feature comparison
Section titled “Feature comparison”| Parameter | TravelLine | Bnovo |
|---|---|---|
| Type | Cloud | Cloud |
| Channel Manager | Built-in (130+ channels) | Built-in |
| Booking Engine | TL Booking Engine | Built-in |
| Reputation Management | TL Reputation (27+ platforms) | No |
| Mobile app | Limited | Yes (iOS + Android) |
| Dynamic pricing | TL Price Optimizer | Built-in |
| Competitor rate tracking | TL Rate Shopper | Built-in |
| Guest campaigns | TL GMS | Limited |
| Police/FMS registration | Yes | Yes |
| Fiscal compliance | Yes | Yes |
| Accounting integration (1C) | Yes | Yes |
| iiko/r_keeper integration | Yes | No |
| Electronic locks | Yes | Yes |
| PMS price | LITE ₽1,600 / STD ₽4,000 / PREMIUM ₽6,400/mo | from ₽1,600/mo |
| Channel Manager | +₽3,000/mo | Included |
| Properties | 6,200+ | 16,000+ |
TravelLine advantages
Section titled “TravelLine advantages”- Widest tool stack on one platform
- Powerful Booking Engine with direct-sales mechanics (promo codes, upgrades, countdown timers)
- Reputation Manager with AI review analysis
- 300+ integrations (CRM, restaurants, locks, document scanners)
- Strong track record with large properties and chains
Bnovo advantages
Section titled “Bnovo advantages”- Modern interface, excellent mobile app
- Channel Manager and Booking Engine included in subscription
- Dynamic pricing out of the box
- Larger property count (16,000+) — wider OTA integration network
- More affordable for small properties
Choose TravelLine when
Section titled “Choose TravelLine when”- City hotel 3–5★ with strong focus on direct sales
- Need reputation monitoring in one system
- Using iiko or r_keeper for restaurant operations
- Want a single vendor for the entire stack
Choose Bnovo when
Section titled “Choose Bnovo when”- Hostel, glamping, aparthotel, resort
- Need convenient mobile access for staff
- Small team — value simplicity and speed
- Want Channel Manager without extra monthly cost