Case: CRM Setup for a Hotel
Context
Section titled “Context”A hotel without a centralized CRM works blind: sales managers lose leads, marketing doesn’t know who has already been a guest, and analytics are compiled manually in Excel.
Objective
Section titled “Objective”Build a single control point for sales and guest communications: connect all incoming channels, set up automated touchpoint sequences, and configure funnel analytics.
Results
Section titled “Results”- All incoming channels unified in one system
- Automated pre-arrival and post-stay sequences
- Sales funnel visibility from first contact to repeat booking
- Reduced response time from 4 hours to 20 minutes
Full case available in Russian — Кейс: Внедрение CRM